Bespoke JPGs for promoting iPayRoadTax campaign

iPayRoadTax John's Bikes bespoke fake tax disc

Rather sweetly, John’s Bikes of Bath love the iPayRoadTax concept and will be attempting to drum up some news coverage. Want your own bespoke fake tax disc for PR reasons? Get in touch via the contacts pull-down menu above.

A bespoke fake tax disc graphic will be sent to you as a JPG as well as printed on ‘Toughprint’ waterproof paper. This will NOT be same size as an actual VED tax disc, for obvious reasons.

And, in other news, it can be confirmed that the Coolmax jerseys will now feature the £0 Bicycle Excise Duty graphic and not the one shown in the iPayRoadTax shop.

Daily Mirror gets into BED with iPayRoadTax

Not literally, you understand. BED as in Bicycle Excise Duty. The new, £0 fake tax disc graphic is going down a storm since being uploaded last night [download hi-res version from the new graphics page]. And it has already been used by a national newspaper. ‘The Hub’, main writer for the Daily Mirror’s Blike Blog, wrote a story about the Scottish ‘cycling tax’ issue and used the new graphic on the composite pic below.

RoadtaxImageUsedbyDailyMirrorBikeBlog

Thanks, ‘The Hub’, or may I call you ‘Hub’?

Jersey will be black (and white, too)

iPayRoadTax 1

Thanks to the hundreds of you who voted for your favourites out of three jerseys over on Foska.com. The poll closed on 31st December and it can be revealed the winner is A, the all-black one.

However, it was a close-run thing and so an all-white version of the same design will also be made available by Foska.com.

Foska has created a pre-order page to get a jersey as soon as it hits the streets, which will be mid-February. Click to see details on the mens’ jersey or the womens’ jersey. The jerseys feature hidden text on the inside of the rear pockets and cost £45 a piece.

Pre-order a jersey by 17th January and get 10% discount. At checkout, use IPAYROADTAX.

In the meantime, if you want to keep up to speed on the iPayRoadTax movement, you might want to fill in the form below to get the emailed newsletter. This won’t hit your inbox a thousand times a year (there’s been just two newsletters so far) and your details will not be sold, hired or otherwise mistreated.

Foska to bring campaign to life

foskajerseys

NEW: vote for your favourite jersey (choice of 3) on Foska.com (until December 31st).

iPayRoadTax.com was born and raised on Twitter.com, in November. It snowballed faster than I could have ever imagined. Interest in the jerseys was so great I knew I’d struggle to meet demand so, six days after Twittering the first concept, I signed a partnership agreement with Foska.com.

Foska is Britain’s largest manufacturer of bespoke and brand-licensed cycle jerseys, the company behind the jerseys from Marmite, London Pride, The Simpsons, London A-Z, Dennis the Menace and many more iconic cycle jerseys.

This company will produce a number of different jersey styles for iPayRoadTax.com, including short sleeve, long-sleeve, and women-specific. Foska will also produce water bottles and arm-warmers.

Everything will be sold via Foska.com and through bike shops, enabling me to concentrate on the website and campaign rather than design, make, bag and ship a ton of product.

Foska will take the fake tax disc graphic and turn it into a great looking jersey and this will be placed on Foska.com soon. You’ll be able to pre-order the jersey or arm-warmers on Foska.com, or drop in an email request for a reminder when product has landed. Here’s how Foska is currently taking pre-orders for its new Wallace & Gromit jerseys.

Producing the items will take time. We’ve got to produce the design, agree on wording, get in samples, and then put in a first order. I would have loved to have had product available before Christmas but, then, I’m not a manufacturer and have little appreciation of the graft that goes into a big production run like this. (When I first mooted this idea I thought there would be about 30 jersey orders and I would put in a herding-cats, club-style order to Impsport or similar – the immediacy and size of the demand knocked me sideways).

What will be available before Christmas is a line of t-shirts, mugs, and other items, all produced using print-on-demand technology. I’m using Spreadshirt for the majority of products. I’ve bought t-shirts from Spreadshirt before; the quality is first class.

Now, following news stories on Road.cc and Bikeradar.com there were lots of forum postings, both for and against the iPayRoadTax.com concept. I’m not going to be able to please everybody all of the time but earlier today I posted some video evidence of a driver shouting at a cyclist to “buy some road tax”. This is why the campaign was started; we’ve all been on the receiving end of such misinformed opinions. So, thanks for your faith in my fledgling idea. I’m chuffed to bits that the iPayRoadTax jerseys and armwarmers will get out there and start spreading the message that cyclists have every right to be on the road.

iPayRoadTax.com shop
iPayRoadTax.com shop

To help spread the iPayRoadTax.com message there’s a bunch of Spreadshirt-made badges, t-shirts, wickable base-layers and a messenger bag, all featuring iPayRoadTax.com graphics.

test

A variety of bespoke, cycle-specific jerseys, arm-warmers, water bottles and other accessories will soon available to pre-order via Foska.com soon. Originally, the way to pre-order was to send an email expressing interest but so many were sent it became clear a retail partner was needed. The cycle clothing – similar to the jersey examples above – will likely be available in late January, although Foska.com can log your details once the iPayRoadtax.com designs have been added. Sign up for the Foska newsletter via ‘SafeUnscribe’.

Or use the form below to get the iPayRoadTax emailed newsletter (this won’t hit your inbox a thousand times a year, and your details will not leave the building):

Twitter inspires iPayRoadTax.com

TaxDisc2

Alongside the ‘all cyclists blow through red lights’* canard from motorists there’s the classic ‘we pay road tax, cyclists don’t.’ This is an objection voiced the world over. This morning on Twitter, Nick Bertrand said:

“I pay road tax/VED for the car I rarely drive. Should I wear a copy of the tax disk on my jersey?”

I replied, telling him that’s a great idea, and others agreed. I then went on a bike ride. On the road to Dunston – Damascus being too far for a hill-climb quickie – I had a light-bulb moment: jerseys with tax discs printed on them.

And arm-warmers, so cyclists thrown the ‘we pay road tax’ argument can counter by simply pointing to an upper-arm. It’s sure easier than getting a tattoo.

When I got back from the ride I registered iPayRoadTax.com and iPayRoadTax.co.uk. I commissioned Luke Scheybeler to produce the fake tax disc above. This will be used on the jerseys and arm-warmers. For product updates, follow iPayRoadTax on Twitter.

IPayRoadTaxRough2

The fonts and colours for the jersey and arm-warmers aren’t set in stone. Others on Twitter suggested headset spacers and topcaps, too. Oy, could do loads of things. Like mugs, badges, t-shirts? Or how about, ahem, a tax-disc holder for your car, emblazoned with bicycle symbols?

When I twittered the fact I’d registered a domain-name and who would like some arm-warmers and jerseys, the response from Twitterdom was immediate. Within seconds I got firm orders. Really. Seconds. Amazing. From inspiration to product idea to mock-up to orders within minutes. Who says Twitter is a waste of time and thence money? I may have just created a micro-business thanks to picking up on a 140-character message.

If you’d like to express interest in items from the forthcoming I Pay Road Tax collection, have a look at this.

* Just cyclists blow through red lights, huh? Two wrongs don’t make a right but there are plenty of online examples of motorists doing things they shouldn’t. This video of motorists smashing into other motorists (and, at the end, a motorcyclist) is shocking:



NB Road tax was abolished in the UK in 1936. Since then we have paid ‘Vehicle Excise Duty’ and, as every fule knows (except the majority of motorists, it seems), this does not pay for the upkeep of roads. This comes out of general taxation. Cyclists are tax-payers…And, of course, the majority of adult cyclists also own cars so pay VED, too. It’s just that many cyclists prefer not to use their cars for every blummin’ short journey.

iPayRoadTax.com shop
iPayRoadTax.com shop

To help spread the iPayRoadTax.com message there’s a bunch of Spreadshirt-made badges, t-shirts, wickable base-layers and a messenger bag, all featuring iPayRoadTax.com graphics.

test

A variety of bespoke, cycle-specific jerseys, arm-warmers, water bottles and other accessories will soon available to pre-order via Foska.com soon. Originally, the way to pre-order was to send an email expressing interest but so many were sent it became clear a retail partner was needed. The cycle clothing – similar to the jersey examples above – will likely be available in late January, although Foska.com can log your details once the iPayRoadtax.com designs have been added. Sign up for the Foska newsletter via ‘SafeUnscribe’.

Or use the form below to get the iPayRoadTax emailed newsletter (this won’t hit your inbox a thousand times a year, and your details will not leave the building):