Twitter inspires iPayRoadTax.com

TaxDisc2

Alongside the ‘all cyclists blow through red lights’* canard from motorists there’s the classic ‘we pay road tax, cyclists don’t.’ This is an objection voiced the world over. This morning on Twitter, Nick Bertrand said:

“I pay road tax/VED for the car I rarely drive. Should I wear a copy of the tax disk on my jersey?”

I replied, telling him that’s a great idea, and others agreed. I then went on a bike ride. On the road to Dunston – Damascus being too far for a hill-climb quickie – I had a light-bulb moment: jerseys with tax discs printed on them.

And arm-warmers, so cyclists thrown the ‘we pay road tax’ argument can counter by simply pointing to an upper-arm. It’s sure easier than getting a tattoo.

When I got back from the ride I registered iPayRoadTax.com and iPayRoadTax.co.uk. I commissioned Luke Scheybeler to produce the fake tax disc above. This will be used on the jerseys and arm-warmers. For product updates, follow iPayRoadTax on Twitter.

IPayRoadTaxRough2

The fonts and colours for the jersey and arm-warmers aren’t set in stone. Others on Twitter suggested headset spacers and topcaps, too. Oy, could do loads of things. Like mugs, badges, t-shirts? Or how about, ahem, a tax-disc holder for your car, emblazoned with bicycle symbols?

When I twittered the fact I’d registered a domain-name and who would like some arm-warmers and jerseys, the response from Twitterdom was immediate. Within seconds I got firm orders. Really. Seconds. Amazing. From inspiration to product idea to mock-up to orders within minutes. Who says Twitter is a waste of time and thence money? I may have just created a micro-business thanks to picking up on a 140-character message.

If you’d like to express interest in items from the forthcoming I Pay Road Tax collection, have a look at this.

* Just cyclists blow through red lights, huh? Two wrongs don’t make a right but there are plenty of online examples of motorists doing things they shouldn’t. This video of motorists smashing into other motorists (and, at the end, a motorcyclist) is shocking:



NB Road tax was abolished in the UK in 1936. Since then we have paid ‘Vehicle Excise Duty’ and, as every fule knows (except the majority of motorists, it seems), this does not pay for the upkeep of roads. This comes out of general taxation. Cyclists are tax-payers…And, of course, the majority of adult cyclists also own cars so pay VED, too. It’s just that many cyclists prefer not to use their cars for every blummin’ short journey.

iPayRoadTax.com shop

iPayRoadTax.com shop

To help spread the iPayRoadTax.com message there’s a bunch of Spreadshirt-made badges, t-shirts, wickable base-layers and a messenger bag, all featuring iPayRoadTax.com graphics.

test

A variety of bespoke, cycle-specific jerseys, arm-warmers, water bottles and other accessories will soon available to pre-order via Foska.com soon. Originally, the way to pre-order was to send an email expressing interest but so many were sent it became clear a retail partner was needed. The cycle clothing – similar to the jersey examples above – will likely be available in late January, although Foska.com can log your details once the iPayRoadtax.com designs have been added. Sign up for the Foska newsletter via ‘SafeUnscribe’.

Or use the form below to get the iPayRoadTax emailed newsletter (this won’t hit your inbox a thousand times a year, and your details will not leave the building):

  • Rob Stephenson

    Hi Carlton
    Top idea, nice one. I would be interested in both a jersey and arm warmers if and when you get them produced.
    Rob

  • http://www.quickrelease.tv carltonreid

    Cheer, Rob. You're now on my list of 'interested parties'. However, to be on the safe side, please shoot me an email cos I've set up a smart mailbox for storing those interested. Email is at top of the site under 'contact'.

    Product details will be on this site soon.

  • beerbiker

    FAN BLOODY TASTIC!
    I love it just as it is. Will also create a stir in the pub, post ride!
    I have 2 vehicles – bad I know – 1 thirsty yank 4X4 for lugging the bikes around and a C1 (my carbon offset programme for the Xterra) and I pay tax on both when I can only drive one at a time. And when I'm riding well their both sitting there taxed!
    Bring on those jerseys and arm warmers we need to make our point.
    Cheers
    Roy McNeill aka the 'BeerBiker'

  • alan wong

    I'll love a long sleeve one, being winter and lacking long sleeve shirts in my drawer that wud be a nice addition.

  • jamespemberton

    Cracking idea gromit. Count me in.

  • Sue

    Vehicle Excise Duty is based on CO2 emissions and type of fuel used, band A is up to 100CO2/km and is free, so the bicycle should be exempt due to no emissions!

  • http://www.quickrelease.tv carltonreid

    Sue

    The bicycle *is* exempt; 'I pay road tax' refers to the fact that most adult cyclists also own cars and hence pay VED.

    Not that this matters, because VED isn't a 'road fund' it's – as you say – a tax on emissions.

  • http://twitter.com/JobySp Joby Poby

    Thats my video up there with the 4 RLJers. You'll be glad to know that this week myself and a colleague have captured 30 drivers at this junction and NO cyclists!

    Keep up the good work Carlton.

  • http://www.quickrelease.tv carltonreid

    Top work, Joby.

    I see that the red light video has now had quite a few views!

  • Karen

    I have no objection to cyclists using the roads, I use my bike on them after all, BUT to say you pay road tax on a car and therefore have the right is wrong!!! The VED is paid for the vehicle not the person and if you have several cars then you have to pay several times. If you don't have a car then you are ultimately saying you can't ride a bike on the road! The road is for all users and whether they are bike, car, lorry or Jeremy Clarkson then ALL should be considerate and think of others.

  • http://www.quickrelease.tv carltonreid

    I make these points in the main text I'm about to upload but, yes, I could beef up on the homescreen, too. Thanks for taking the trouble to let me know.

  • http://twitter.com/JobySp Joby Poby

    Its my highest viewed video with 576 hits – so cheers :)

    Interesting how no “car drivers” have commented on it though. (actually, no cyclist has either, but thats beside the point!)

  • Pingback: Foska to bring campaign to life – I Pay Road Tax

  • zero

    In Manchester, I have discovered since riding around here for the last ten years, to a motorist green means 'go', amber means 'go on!' and red means 'go on, you poof!'.

  • A V Lowe

    Nice one

    I pay around £600 per year – accorrding to my Council Tax breakdown of percentages to different activities and we could work out the pence in every pound of tax people pay for roads

    It might say 35p in every £1 I pay in tax pays for roads

    Can't they do better than this?.

  • http://twitter.com/JobySp Joby Poby

    Your so right there – especially where buses and taxi drivers are concerned… Most of them who's company pay their “road tax” whilst they are out on the road.

  • http://www.parrabuddy.blogspot.com/ skippy

    great that you started this web site, looking forward to your blog. send me the link so i can post to those who visit http://www.parrabuddy.blogspot.com and follow http://www.twitter.com/skippydetour too many are disabled after meeting motorists so if you can give http://www.ridelikecrazy.com a look you will link into “AMY”, the aussie sadly not with us due to motorist contact.

    great work come visit

  • http://www.quickrelease.tv carltonreid

    OK. Thanks.

  • denise buffalo

    I PAY ROAD TAX!!!!!
    18 wheelers on top of every other thing they can tax us for, or get away with…PAY ROAD TAX!!
    Everyone wants nice things but how do you think they get there! You house(Your house, your clothes, your food) Big Trucks! We are Taxed, levyed and lawed out of business!

  • http://www.quickrelease.tv carltonreid

    I've seen what HGVs pay in vehicle tax. It's colossal. But, of course, it's not 'road tax', it's VED.

  • Scared_Amoeba

    The Institute of Advanced Motorists are doing a survey about cycling attitudes. It takes about 20 seconds to fill out.

    It's likely to be important and reported by the media. Have your say now!

    http://www.iam.org.uk/iam_polls/

  • Scared_Amoeba

    The Institute of Advanced Motoring is running a poll about attitudes to cycling. It takes 20 seconds to fill out.

    http://www.iam.org.uk/iam_polls/

    Make your views heard.
    It's likely that this poll will be reported in the media.

  • http://www.quickrelease.tv carltonreid

    Thanks. Twittered that. Lots of cyclists will now add their voices to
    that.

  • http://www.quickrelease.tv carltonreid

    The obvious helmet compulsion thing is on that poll, but so is less
    obvious licensing/registration of cyclists.

    More cons than pros to this idea: http://ipayroadtax.com/?p=85

  • Anonymous

    The Institute of Advanced Motorists are doing a survey about cycling attitudes. It takes about 20 seconds to fill out.nnIt’s likely to be important and reported by the media. Have your say now!n nhttp://www.iam.org.uk/iam_polls/n

  • Anonymous

    The Institute of Advanced Motoring is running a poll about attitudes to cycling. It takes 20 seconds to fill out. n nhttp://www.iam.org.uk/iam_polls/nnMake your views heard.nIt’s likely that this poll will be reported in the media.

  • http://www.quickrelease.tv carltonreid

    Thanks. Twittered that. Lots of cyclists will now add their voices to rnthat.

  • http://www.quickrelease.tv carltonreid

    The obvious helmet compulsion thing is on that poll, but so is less rnobvious licensing/registration of cyclists.rnrnMore cons than pros to this idea: http://ipayroadtax.com/?p=85

  • skippydetour

    Recently on http://www.parrabuddy.blogspot.com i passed on some ideas raised by others! Each month drive to work in Lycra with bike on the roof & signs telling all Why the “Cyclists en masse” were following this action that day! there are other items you will wish to persue in the name of safety!
    Cancer is killing more than cyclists but We are more likely to be vocal about this Killer disease, all of us know people under treatment or in remission.
    “Renegade motorists ” do not pay road tax /insurance and the outraged motorist chooses us as a soft target, fight back by being in the council chamber, commenting in the media and encouraging others to be responsible.
    Gestures are best forgotten but actions speak volumes!

    2010 paralympics in march need all to support because there but the Grace of God!

  • Anonymous

    Recently on http://www.parrabuddy.blogspot.com i passed on some ideas raised by others! Each month drive to work in Lycra with bike on the roof & signs telling all Why the “Cyclists en masse” were following this action that day! there are other items you will wish to persue in the name of safety!rnCancer is killing more than cyclists but We are more likely to be vocal about this Killer disease, all of us know people under treatment or in remission.rn”Renegade motorists ” do not pay road tax /insurance and the outraged motorist chooses us as a soft target, fight back by being in the council chamber, commenting in the media and encouraging others to be responsible.rnGestures are best forgotten but actions speak volumes!rnrn2010 paralympics in march need all to support because there but the Grace of God!